S4E5: Scott Ohsman

Welcome to Commerce Famous, a podcast that celebrates the celebrities of our industry. Join us for a conversation with the tastemakers in ecommerce. In their daily lives, these are just normal everyday people like you and me. But to us, they are commerce famous. Alright.

Welcome to season four, episode five of Commerce Famous. Got a special treat today. We're flipping the script on my friend, Scott Oseman. He is the, I guess, VP of digital commerce for Quickfire. Great guy.

He's been to Shoptoberfest a few times. He's fun. He's witty. He's with me today. Scott, welcome.

Jason, what a pleasure and an honor to be on this program. Yeah. And I don't know that if you got me on here, you might wanna change the title to to from Commerce Infamous maybe instead. Commerce Schmo. Welcome to Commerce Schmo, everybody.

Well, Scott's got he's humble, so I'll brag for him. He's got probably one of the most entertaining ecommerce marketing technology podcast called always off brand. I've been on it a couple of times, and, it's in my rotation, and I strongly recommend it. Maybe we start there. Scott, what's always off brand?

Always off brand is basically taking ecommerce retail, again, the tech the the entire ecosystem and trying to simplify it, number one. Number two, yes. Throw a big bag of fun in there. We we have a game show. I have sound effects.

You've been the victim of that many times on the show as a big hitter coming on. We just try and entertain people. Right? My whole goal for always off brand is to if anybody's not in our orb and hasn't been in it for twenty five years, what does this mean? Right?

We try to just simplify it down, and then we I just I believe people wanna be entertained. So laugh and learn is the motto for always off brand, and I appreciate you bringing it up. It's we're starting our sixth year of a weekly show over 300 plus episodes. And we and and we're grateful for the opportunity to come out to Shoptoberfest, which is a blast. I told you before we started, it's the perfect event.

And, you've taught me a ton, not only how great people from the great state of Iowa are, but all about b to b commerce. It just it's you've opened my eyes to so many things. Yeah. Well, that's I'm glad you brought up the the SCIHawk series because I'm sure all of our listeners wanna know that Iowa State was superior to Iowa in the SciHawks series. We covered that early.

Yes. And I'm gonna be rooting for the Cyclones. The SciHawks, the Iowa Hawkeyes was my team growing up because I was closer to the University of Iowa. But we we you know what? Us Iowans, we cheer for everybody.

Don't we? I'll, asterisk on that. I I I remember for Iowa's band and who's ever playing Iowa. But anyway That's no saying. Okay.

Alright. Moving on. Well, let's talk a little bit about you know, this this podcast is called Commerce Famous, and it's it's meant to highlight some of the people who are kinda behind the scenes in the ecommerce world. They walk around trade shows and they're a bit of a celebrity. And, yes, I've seen you walk around places like Etail and ShopTalk, and you're a celebrity.

But at home, you know, you're just some dad or some schmo. But in ecommerce world, you're famous and that's certainly you. So thank you for being on. Talk us a little bit about your journey. How did you kinda get into ecommerce and technology?

Maybe start there. So started really as a independent multi brand manufacture manufacturer representative. That's a mouthful that I couldn't get out. But, basically, my mother-in-law was in the outdoor specialty industry out here in Seattle, Washington. She was she had moved as a buyer to the independent rep side, and she repped some pretty established brands.

And so outdoor specialty, everybody, I'm talking like REI. I'm talking like, you know, we used to joke, it's it's it's the tree hugger granolas. You're going out camping, backpacking, you know, that kind of stuff. Right? REI is here.

We've got some other incredible outdoor specialty retailers around the region. So she was in this business. I came up. I moved up, here, and she introduced me to the business. And I was lucky enough at a very young age to be what they call a sub rep.

Right? You're the low man on the totem pole. And I worked for a guy, who's no longer with us, unfortunately, but they were the JanSport backpack reps in the mid nineties, which, you know, for those kids now clown, it was literally the Rocketship era of JanSport backpacks. And I was the lucky kid, and I drove around in my Honda Civic. And I had Oregon and Washington were my first two states, and I went to every single independent.

But the greatest thing about selling JanSport and we had other lines. We had apparel line. We had socks. We had some other sporting goods, hard goods and stuff that I was selling to retailers. But at that time, retail was this is obviously before the Internet.

It was such a great MBA in retail, Jason, because I was selling everybody backpacks. So I had at that time, I was selling, you know, big, big packs. Right? So long range, even frame packs, internal back like, all the hardcore stuff to specialty outdoor, but then we were at JCPenney's. My job was to go around to, like, 40 JCPenney's in the tiniest towns around Oregon, Washington, and you sold everybody.

We were in department stores, specialty, mass. We had massive sporting goods at that time. We had a great regional, sporting good. So the point was I grew up learning retail, selling to all vertical all trades. Like, it didn't matter because JanSport, that backpack, for for six weeks out of the year, it was ubiquitous.

We were starting to sell Costco, so I was the guy who got got exposed to selling Costco at the time. All the we had huge key retailers here in the Northwest. And so then I basically did that. I was a sub rep for my mother-in-law again and then learned the apparel business there because we sold a lot of apparel. Nepotism is live and well in your family.

It's just like the National Football League. We hire our own. And then I got connected with another guy who's phenomenal, Tracy Ross. He needed a sub rep to sell shoes. He was selling Rockport shoes, outdoor footwear lines.

Back time, European comfort shoes were coming in big to The United States. The point is after ten, fifteen years, I literally I learned the footwear business, the hard goods business, the apparel business. There isn't hardly any category I haven't sold. And then I got the big call up to, be the and I got grow into key accounts. And then in in 2004, I got the big call up, and that was to work for The North Face and be the key account guy who handled REI, which was the biggest account in the company.

And that was my career move right there, and that set everything else in motion. You were a made man. You no longer had to get jobs from your family members. Exactly. And once I got that gig, which which broke me, by the way Yeah.

Because the growth was insane at that time. Again, I I was so lucky in the beginning of my career to hit these just waves. These just I mean, I have a JanSport when they went nuts. I hit North Face when they went bananas. Like, the growth was insane while I was there.

And then I thought the grass is greener, and I got to work for Columbia Sportswear. So I I I and early on, I got real lucky, Jason. I got unbelievable moments. And then I decided I I liked the crazy working for a bunch of independent brands, so I went back there and partnered with a guy who had an independent rep firm. And and then that's that was thirteen years later, got sucked into Amazon.

I'm gonna land the plane here soon. In 2006. You don't get to tell your story that often. It's good that you finally get a chance. Thank you, Jason.

That's so I'll tell my wife that. She's tired of hearing this story after thirty three years. Anyway, she so I get this call right. I go back to independent repping. I partner with a guy who I used to know when we were both on the road, and we're cooking along whatever.

We had some good lines. And then in 2000 after I left Columbia, I started they started selling Amazon. I'm like, this is interesting. And I'm just nerdy enough from a computer tech standpoint. So then all of a sudden, they started coming in and selling us to sell on Amazon for our brands.

We had Kelty backpacks. We had a bunch of we had snow shoes. We had a lot of hard good technical lines. And I got deep into in 2006, I basically got sucked into the vortex of of Amazon. At that point, the retail version of we call first party, the vendor side where we're it was just a traditional retailer.

We had buyers. We were selling them. It was just the same thing. And, that went to $2,012.13, and, basically, I'm like, this is so big. I'm gonna basically I I bought out my partner because I wanted to go create a whole Amazon agency division, which at that time, there were, like, barely any of us in the country.

What year was this? 2018? 12/13. Yeah. So a lot of rep groups were handling Amazon, the outdoor and every vertical of product.

Right? They were selling to them, but they were still and we were too. We still had field reps. So at one time, we had 15 people. I had Amazon people, and then I had I had 13 different reps, 12 reps at different times.

And then I had Alaska, Oregon, Washington, Idaho, Montana. So I was doing both. Real omnichannel there, Jason. Real omnichannel. Real omnichannel.

Commerce famous is proudly presented by Shopware, the leading open source ecommerce platform for mid market and lower enterprise merchants. More than 50,000 clients already processed over $25,000,000,000 in annual GMV through Shopware. Find out more about Shopware and the best value in e commerce at shopware.com. So Well, you were early I mean, Amazon now, it's so obvious. But Amazon back in maybe thirteen years ago, it was not obvious.

It was just not. No. And it was it was something, man. Back then, you just loaded it up. Right?

I mean, we were this is this, again, is gonna age me, but we're literally in dial up mode. We're loading product detail pages, like, one at a time, basically. I we had Bolle Serengeti. We had Bolle Goggles Serengeti eyewear. I'll never forget this.

I tell this story all the time. We had 722 SKUs that I had to manually load up on Amazon. It was unbelievable. And then they'd break and then everything else. But, yeah, you just it was the long tail, Dale, so you loaded it up and let it fly.

But, I mean, back in this time, this was before a lot of what Amazon today is. Was it before FBA? I can't remember. Yeah. So FBA kinda came on the scene.

It was born in 2006, around then. And then 02/1989, there was we had a little, you know, financial crisis in 2008, if you remember. I do. So they FBA and the marketplace was honestly, for us, big time one p vendors. Our vendor central p they were just a pain in the butt, dude.

They were annoying. Like, we they put sellers on. The beginning of the Internet and retail arbitrage was kind of born then. Right? And so before then, these manufacturers had wide distribution strategies.

Right? We had distributors in certain sections. We were selling to retail. Anybody who wanted to buy our product, we'd sell it. And then all of a sudden, they got savvy and said, Interesting.

I'm overloaded in x skew. Let me go create a seller store on Amazon. And Amazon was heavily recruiting all these retailers and all these brands and these distributors. So, yes, it was a it was a pain. And then around 02/1213, I'm like, okay.

I gotta figure out this third party marketplace game because I could I could see the again, I had an office showroom ten minutes five minutes from Amazon's campus. Back then, they were in a different building. I was on campus two times a week. It was a mate. Right?

I was I was lived it. I was in it. And I started seeing this whole marketplace thing. And I'm like, okay. I gotta I don't like them, but I gotta figure out because I could kinda see where this is going.

Yeah. Well, I don't know. Right? Exhausting. Are we bored yet?

I'm just bored. I don't wanna interrupt you. I I don't have unbelievable. Time suck. Well, I don't have the fun noise like, you know, all of those things that you have on your show.

It's just you and me on this one. Just cut me off. God, I'm cool myself. It's all good. Well, right place, right time.

I mean, you were in the in in the right era at which Amazon was coming to to be the dominant force they are, and you were in Seattle. So it's a little bit of a confluence. Yes. Let me a little bit about why you gave up such an easy street lifestyle to start a media company. Why would anyone do that?

As far as always off brand or what are you talking about? Well, Quickfire. Isn't Quickfire a media brand? Yeah. Quickfire is a we're and it's not my brand.

I am a happy w two. So let me just Oh, w two. I'm sorry. Give you a story. So, right, I get sucked into Amazon.

I create the Amazon, division called the Cairnco. I'm a big vendor central one p guy. We had great account management, and I'm having lunch, and I get to meet all these people on the third party side. And that's when in 2018, I merged with BuyBox Experts, which was a a very third party marketplace dedicated guy, some incredibly smart James Thompson who worked, and Lully was part of the creation and the big expansion of FBA at Amazon. He left Amazon and created this agency.

I merged with them because I had one p. They had three p. We merged in '18. That company sold in 2021 to a com company called Spreetail. And I had already left there to quick fire, already, which is a full service consumer product digital marketing agency.

Digital marketing agency. Okay. I thought it was a media company. Okay. So then you've been trying, Jason.

Feels like a media company to me. Tell me about where did Always Off Brand come from then. I loved in 2017, I, I've always been you know, I was in theater. I've I've always been a show kid. I've always been a performing kid.

And I loved I caught on to these podcasts in, like, 2008, 2009 when when the iPhone came out, to be honest. And I'm a huge sport guy, so ESPN started doing some podcast where you could listen to the radio on your iPhone. Long story short is I convinced a buddy and two other friends we started a podcast, a hobby podcast called something about nothing in 2017, where we we recorded this at a bar in downtown Snohomish, Washington, Fred's Rivertown Ale House. And we had and I modeled it by the Tony Kornheiser show where we had an open. We had a news.

We talked sports. At that time, we talked politics. We talked everything and just funny bits, and I'd have I had a great, when my father's still alive, I had the greatest bit ever called, the Yiddish word of the week. So I grew up in a Jewish family. He would call in to my three non Jewish people.

He would give a Yiddish word, and they would try to figure out what it meant. One of the best bits of all time. Give us a couple. Give educate our crowd. Give us a couple Yiddish words.

I mean, one of my favorite ones is because it explains ecommerce is. You ever heard of? I have heard it. I always thought it was like like, a vibe or, like, good like, a good vibe. Is that what means?

No. Is. You're crazy. It's. You're crazy.

This is just it's it it explains, like, a whole crazy you know, sometimes families, sometimes holidays can get chaotic. It's just it's. Oh, that okay. So yeah. Well, yeah.

You made me schmidt schfits a little bit when I didn't know the answer. Ring the bell. Mag a great question. Ring the bell. Give us a give us another one.

Education. I'm schwitsen. I'm schwitsen like I'm putting in a picnic. That's a great line. I love that line.

The other one is, the the, the whole moshpucha. It's another m one, the moshpucha. You gotta get a little in there. You gotta get a little phlegm in there. The whole moshpuka is like when the in laws are coming over for for holidays, like, the whole moshpuka.

Everybody. You know, at at Shoptoberfest, Shopware, they bring the whole. I like it. I can't say it, but I like it, which, by the way, Yiddish is a derivative of German. So a lot of people a lot of again, Shopware and the German company, a lot of Germans understand Yiddish.

They know because it's very similar. It was it was a derivative of it. Boy, this has really gone to some places I didn't think we're going, Jay. Well, I you really are missing a lot of the noise effects. Like, I feel like I could've I coulda had, like, an Oivee kind of thing.

Yeah. I'm Schmitz over here. Yeah. Fantastic. So how did you get yeah.

Go on. I was gonna I was gonna talk more about always off brand because I I love the pod. It's honestly one of the most entertaining ones that there is. It fits my attention deficit disorder perfectly. How did how did it come to be Yeah.

Where you transitioned from the my dad's calling in with the word of the day to to an ecommerce lot of Amazon talk. But how how did you get there? Because 2017, so I figured out the podcasting, what have you. And then when I emerged with BuyBox, I said, hey. I pitched, like, three different show formats.

I love radio. I love sports talk radio. I like old radio stuff. My dad was huge into that. And so I thought it'd be super fun to kinda being a radio show format to ecommerce and to Amazon and to retail.

And I pitched it, and whatever didn't work out. So the minute I got to Quickfire, I'm like, hey. Hey. Can we do a podcast? And they're like, as long as you do it, you do everything with it, sure.

Sounds great. Sounds fun. So six years ago, is when and then I had met Summer Jubelier, one of my great cohosts at Buy Box Experts, and her and I were just brother, sister, so smart, so funny. Her and I, the chemistry. I tease her.

She tease me. It's just it's just great. And I said I called her in, actually, 2020. This is COVID. I go, hey.

You wanna do a show? So we did some test shows. It worked out perfectly. And then we brought in Hayley Brucker, Hayley Brucker in the news, who I had worked with years before to do the news segment, and we have a game show. What's that keyword?

We've got other games that we've created. So that's how it's that's how it's done it. Do we monetize it? No, Jason. No.

Do we? No. Does it brought us a bunch of clients? Not really. Couple here.

It's just so fun because I got to go to etail, and I got to go to Shoptoberfest. I got to the people thing is really what has been spectacular. And I we just have so much fun doing it. It's a weekly show for six years. See, but I think I think the whole, like, everything has to have a very quantifiable attributable ROI is stupid.

Like, most of the things, like this is a true story, actually. One of the prospects we're talking to, in the ecommerce world, they attribute very little of their revenue to ecommerce because they only count things that go through and actually complete. But the ecommerce experience actually is how they get quotes. It's how they do all of their follow-up. It's how customers actually put stuff in the cart then call their rep and complete the order.

So to try and do real attribution of the value of always off brand, I think is shortsighted. I think I think the halo effect, it's actually why we're friends, frankly. It is. It is. And why I know, again, mutual who connected me with the great Brett Peterson of Talk Commerce and all those.

Yes. I have met the most spectacular humans who are really smart and bring so much education to me, and that's to learn and laugh. So, yes, it's been a great and in the early going, I tried to figure out how to monetize it, and I got kinda hosed because there's a bunch of people out there, unfortunately, who are nefarious. And they say they can grow your podcast, and you pay them money, and it's really not humans. Blah blah blah.

So we try I got sucked into that. I admit it. I raised my hand. But but I then then Summer, Haley, and I just thought, god. We were having so much fun, and we were meeting such cool people.

I just have a gasp. I do all the editing by my choice. I love the editing. I just love it. It's a blast.

Yeah. So talk a little bit about how do you source guests? How do you figure out what topics your customer, your your listeners, your subscribers, whatever you call them, wanna hear? Like, how do you figure out who you wanna bring on? Honestly, there's no big formula here.

One of the big things we wanna do in the beginning, which I'm happy to see this has evolved, there's a couple things. We wanted to simplify it and talk like normal people. We also wanted to have a place now the other part of this is you gotta understand, I left a world where I couldn't say a lot of things publicly, like on a podcast, on the Internet, whatever, because I worked for ginormous brands. I had a lot to protect, and I couldn't you know, we'd go at conference. Right?

You go to the the local establishment. You're you're chopping it up with your buddies, having a couple beverages, and that's when the real talk happened. Right? Yep. So part of the that was one premise of when I once I left Buy Box, once all that thing, which I'm grateful for, at QuickFire, we're so tiny.

Like, it nobody really cares. We don't have some corporate overlords and all that kind of stuff. Now I'm not a jerk, and I'm not trying to piss people off. I just wanted to I wanted to bring my real world. I've been in boardrooms.

I've met I've been hammered by CFOs. I've been with the biggest brands and the biggest parts, and I wanted to bring that reality of what works. The second thing was there weren't enough women's voices in ecommerce and retail and tech. There just weren't. And so having summer or whatever, we we tried to not we have everybody on.

I mean, you've been on whatever. It's not like we discriminate, but we were like, hey. Wouldn't it be cool if we bought really smart, amazing people who happen to be women, badass women in our industry on the show? So that was the first thing. Then once you get into this, as you know, there's a lot of firms who pitch you guests nonstop.

You know that? Yeah. We get that all the time. I turn them all down. I'll source my own guests.

Well, I used to like, okay. I take a flyer, and then I learn to listen or I learned some lessons. So if they're on, I always ask them, I want to hear them on another show, see them not see them. I just wanna hear them on a show because they can be a great writer. They can be whatever.

And then sometimes you get on the show and they're little, you know, as my father used to call people, they're little dead chicken. You know, this is not my fault. Wait. That's not Yiddish. That's odd.

That was just what we call people, So Ted Chicken. So I I got better at it. And then, honestly, Jason, like, through knowing you through all these people that we've over six years, nine times out of 10, I'm getting guests either I meet at a trade show, I meet through work, I meet through other people, and they turn me on to these awesome people. Yep. I I I I take a similar mindset.

My only responsibility is to bring on interesting guests who might have interesting things to say. And that's why Oh, jeez. We're too far in, and I haven't seen one interesting thing. Oh, well, I'll we'll fix that in editing, you know, so that's okay. Well, what's interesting about what you said to me was, you know, the, around the always off brand concept that you can kind of say what's on your mind.

We've all gone to trade shows where you've got these really senior executives from these really big companies and everything they say has been super sanitized. Almost to the point where it's really hard to listen to them and take away anything pragmatic to run your business and operate on. So that's one of the things I like about your podcast is you look at things like, let's say, Amazon's earnings or or some of their big announcements and you say, what does this actually mean? And you kinda translate it. That's what I try to do.

And now I can say this stuff. Now Summer worked for a huge company. Our guests come on. They were they can't it's okay. I'm also not trying to upset people.

Right? That's not my point. My point is, how do I drill this down into common, not like language? And I have a lot of fun on the Amazon earnings calls because I try to deduce it down just like, you know, just trying what does this mean to people? Like, actually, how does this work in the real world day to day?

What's an actionable insight? We call them juicy nuggets. And that's what we try to bring to the show. Yeah. It's it's a phenomenal that if if people are trying to figure out where to listen to some always off brand, start with one of the Amazon earnings recaps.

Those are really interesting. Honestly, they're great. They Oh. Kinda get a call. I I do a live I I play the earnings call, and then I break in with my commentary.

Yep. There's there's no other earnings show like that. Not that I know of. Not in my list. There's and and I love all the shows, and now, like, my joke is you gotta pulse a pair of shoes and a podcast.

I mean, everybody's got their own podcast, but there's still in our space today, and you alluded to it. Like, there's just nothing like there's not entertainment like there is in our show yet today. I haven't really heard a show quite like ours. No pun intended. Summer, Jubilee, and Haley.

They're hysterical characters. Yeah. I I it's funny. I was actually thinking about, do I actually know either of those ladies? And I know Summer because I was on the pod with her once, and she's fantastic.

She reminds me of Betty Draper, from Mad Men. That's right. You text. Yeah. So that's for sure.

But then I'm like, do I know Hailey? I don't because but I've listened to her so many times. It's like she's familiar to me, but I don't actually know her. Hailey Brooke on the news. She's great.

I she's, she's been in the Amazon game for years. She actually used to work retail at Nordstrom. She was on the floor. Like, she she knows what to do. We do a news segment.

And not to mention, the minute I met Hailey and I thought this she's got the greatest podcast radio voice, female voice. I it's just you she's just born with it. It's just a gift. Maybe it's Maybelline. She's just born with it.

I don't know. That's an old Okay. Alright. That's all the time we have today, Brooke. For a guy who knows JanSport, he probably picked up that reference.

Yeah. So tell me what's next for always off brand? What's the what's the strategy around covering things like a Jensen Commerce and AI and some of this cutting edge stuff? I know you've talked about it on quite a few of your pots, but do you have, like, a a vision? I I really I wanna try and follow it and try to, again, cut out the garbage.

And it's such a hype cycle, and it's such marketing. I mean, I was just at the eTail there in Palm Springs, and and and Summer asked me, like, what was the takeaway? I'm like, did everybody in the industry is already over it? We're already so sick of it. We're, like, we're so done because it's just everywhere.

It's it's it's in everything. However, however, we've had a couple people on and you kinda get through the clutter. And I know you guys do a great job, and, obviously, Shopware is leading the charge with AI and how to integrate it in a meaningful way that makes money and and saves time. There's some actionable there's some people doing some cool stuff. So we've got some plans to on the back end of it.

Right? So what you guys deal with so brilliantly on the messy catalog side, on these just massive enterprise data flows that are really challenging. There's some really smart, interesting, cool companies doing some AI stuff that we're gonna continue to have on and follow and try to bring it to light of, okay. If I'm an ecom, if I'm a b two b, if I'm a whole what what can I actually is this useful? Will it make me money and save me time?

So that's we're gonna stay with the basics. We're gonna continue to hammer the basics. I'm gonna make fun of all the acronyms as I like to do. I'm gonna come up with my new ones, like the linky. You know?

Like, I I called Gemini, Jimmy. I got a new one, Claude. Claudette. Claude. You know?

I like that. I'm now getting into some Claude, and and chit chatty. So I'm trying to bring some fun to what is sometimes a very monotonous, you know, just serious space. Yeah. Well, I can tell you that I I'd love to see some merchants on your pod talking a little bit about how they apply some of this.

Because I agree with you. I skipped detail, by the way. It's kind of a Shopify show in my mind. It is. Which is great.

Shopify is amazing. Yep. But but I'd like to and every single tech partner I work with, and we work with many, almost, you know, all all, basically, we have AI washing. Everything now is AI, and every new feature is AI. And so I love to actually hear from merchants and even agencies as to how they're applying it.

So put that in the feedback for always off brand. I'd love to see more of that. You know what? If only I knew somebody who could connect me to these merchants. I'm happy to do it.

That would be great. Some airtime. No. And also, you know what? I I I you just made me think of this, and this is I know I'm sucking up on your show.

But the opening the eyes of the business to business and me selling to retail, being a wholesale, and dealing with distributors, like, I have an understanding of that world and how it works. And at Shoptopherfest, we meet these incredible people who are merchants, solution providers, agencies, who are who are really doing the day to day to figure this out. I I agree with you. I think that's fascinating to me. It's not super sexy, but in the back, this is what actually drives the biz ness, as I like to say.

The biz ness. Yes. And if you find the right kind of companies who aren't kinda locked in corporate speak, they'll actually tell you how much time or money it saved them. And that's the real key. My goal, just like you, I mean, I buttered you up in three seconds.

I had you saying stuff you didn't wanna say in like two minutes. I'm always off brand by default. You have to you have to flip me on, not off. No. The the goal is you get on, it's a talk show.

Right? It's just like a talk so if we can make you comfortable and have a fun conversation, again, not get anybody in trouble, and I do control the editing, so we're we're happy to handle that. But I'm excited for Always Off Brand. We're in our sixth year weekly show. I love going to trade shows and going to your event and recording live pods because there's inertia there.

Like, people walk by, I pull them on. I have four mics. You've seen this. You've seen this in action. I just pull people in.

It's such a great vibe. I love the live recordings. Yeah. It's fantastic. Well, we'll have you to Shoptoberfest.

I guess we'll maybe break it on this. It'll be in September in Nashville, Tennessee. We've changed locations. We're going we're we're on a on a beer hall tour. This one will be in in the the Grand Ole Opry area of Nashville, and we'd love to have Always Off Brand there featuring our partners and the story that we tell on what Shoptoberfest is.

Let's see if we can break a record. I think our record is nine episodes recorded. Let's see if we can break that record this time. Oh, we can do it. We can do it.

And we got you on finally. The first year, we didn't even get you. You're so popular. I couldn't I couldn't book you. Well, popular is probably the wrong word, but I'll tag it.

I'll tag it. You're it's it's so fun. I can't tell you how much fun we have doing it. It's great. And it's insightful, and it's learning for everybody who's in the Shopify d two c to understand.

You you said this. B two b is so much bigger. It's so much bigger. Yeah. Four times larger.

It's four times larger than the b two c market, but the problem is is, there is no one size fits all solution for b two b. And so it's a very, very tricky addressable market, and it's it's why we kinda pour our our our souls into serving these b to b companies. And you do it you do a great job. I've learned so much. Yeah.

Fantastic. Well, if people wanna get in touch, how do they do it? The first thing they gotta go do is is go to your podcast and download Always Off Brand and give it a give it a listen. But what else, Scott? We're on the YouTube.

We're on the tube. See, I do a lot of accents. See, you don't get a lot of ecommerce pods where they start talking, you know, like, you know, our area guys are up here in, Minnesota over there, you know. So, you know, some of your accents are are good. Yeah.

Yeah. The other ones are, but some of them are. Thank you. That's actually the kindest thing you've said to me. Go check us on YouTube.

Always off brand. We're available wherever you listen to your podcast. Always off brand. And you could check me on the Linky. Alright?

My last name is funny, o h s m a n. Okay? Scottio, that's what you call me. Go find me on the linky. I like that your name's like, oh, man.

Exactly. That's what everyone says when they meet me. And they see me coming around the corner. Yes. Oseman.

Yeah. Well, it's I I grew up Oshman. It's supposed to be Oseman. It's a train wreck. That's why we stick with Scottie O.

Well, I did say your name on the on the entry. Did I say it wrong? I probably did. Because I always call you Scottie O. I have two daughters.

One daughter goes by Oseman. The other one goes by Hoshman. Let's do it. Which one's right? Keep the train wreck alive.

So let's cover it. Yeah. Which one of your daughters is your favorite? Let's get that out here. My they're all they're 29 and 27.

I I I I enjoy I'm very lucky. They live about twenty minutes away from us. They still you know, I still I'm happy to pay for a dinner here and there. They still wanna hang out with us. Yes.

So they're both call into their podcast and give them the Yiddish word of the week. They should. We gotta bring that bit back. You wanna do it? You wanna call in with the Yiddish word of the week?

I'm not sure I'm the guy. I could I could learn a new German word every week and bring it in, but I have to learn it first. I love it. It's fantastic. Thanks so much for having me.

Oh, Scott, you're a star. For those who are listening, Scott's at every major e com event, eTail, Shop Talk, Shoptoberfest, you name it. He's the gare. So he's the guy. Go find him.

Say hi. Awesome guy. Thank you, Scotty. Thank you.